Swarmwise by Rick Falkvinge
Falkvinge introduces the Pirate Party and how they focused on owning their core issues in the media. I.e. whenever someone in the media needed a blurb on something the Pirate Party deeply cared about, the Pirate Party happily delivered exclusive (until it went o press), timely, and provocative quotes.
Getting a press release out in thirty minutes is hard, but completely doable
For transmission to reporters, we use a regular WordPress blog, as people are often familiar with posting articles in WordPress. A special tool picked up anything new posted and mailed it to a long list of reporters, as filtered by the categories set on the article in WordPress
However, in a swarm organization, the organizational culture cannot be communicated from person to person as the organization grows — it must be actively communicated centrally, and repeatedly communicated as new people keep joining
We make decisions by ourselves; we have standalone decision makers. You are one of them. Also, we avoid voting to the extreme and only use it as a very last resort: voting creates losers
We reward with attention. Every behavior that gets attention in an organization is reinforced. Therefore, we focus and give attention to good behavior, and, as far as possible, we completely ignore bad behavior. We praise the good and ignore the bad
Every single challenger party I spoke to that had failed pointed out the creation of several parallel organizations with their own legal identity as the one reason, or one of the primary reasons, that the party had failed
search across blog networks and Twitter for the swarm’s name and your own name, and go to those bookmarks once or
getting TV time is usually as easy as walking up to the TV crews, introducing yourself, handing over a business card, and saying, “If you’d like me to comment on what’s happening here, I’d be happy to do so.” Don’t be any kind of pushy — media crews hate that — but be friendly and simply tell them that you’re here and available. More often than not, they’ll jump at the opportunity of getting your comment right away. After all, it’s much-better-spent time for them to get your comments than just wait around and get absolutely nothing produced. The win for you, obviously, is that your comment goes to the cutting board of the TV evening news — and more often than not, a comment of yours makes it to the broadcast, just from you walking up to the TV crews and saying hi.